Building a Modern Equestrian Brand: Why Gallant Is Always Evolving

When I launched Gallant Equestrian, I had no idea just how many “hats” I’d end up wearing. Designer, photographer, copywriter, accountant, warehouse manager, paddock-poo-picker… and, occasionally, rider.

But building an online brand — especially in a niche like men’s equestrian clothing — is a constant, fascinating evolution. It never really stops. And honestly? That’s part of the fun.

Listening, Refining, Improving (Repeat Forever)

Every change you see on the website, from new bundles to refined product photography, comes from a simple cycle:

Listen. Test. Improve. Repeat.

Sometimes that means adjusting sizing options because riders want more colour choice for competition days.
Sometimes it means creating mix-and-match bundles because customers were already buying tees and polos together — so why not make it easier and help them save?

And sometimes it means letting a full day disappear while tweaking image layouts until they line up perfectly on desktop and mobile. (If you know, you know.)

The Beauty of an Online Brand: Agility

In a physical store, changes take time. Online? They can happen in an afternoon.

A new product image that better shows off fit? Done.

A clearer description that reflects how customers actually use the product? Easy.

A brand-new “Rider Kit” bundle that simplifies shopping? Live within minutes.

The digital space lets me respond quickly, thoughtfully, and creatively — and I love that customers get to benefit from that agility.

Why Bundles Became a Big Part of the Journey

One of the newest evolutions is the introduction of Rider Kits, Tee Bundles, and Polo Bundles.

They’re more than “discounted packs.” They’re about simplifying decisions.

Riders — men especially — often want stylish, functional, coordinated outfits without spending hours piecing things together. Bundles take the guesswork out of it:

Pick your essentials

Choose your colours

Save when you build your kit

Easy. Clean. Designed with real riders in mind.

Behind Every Update Is a Real Human (And Two Horses)

This brand isn’t powered by a boardroom. It’s powered by a bloke in riding boots who splits his day between product pages and paddocks.

Samson and Steve watch on (occasionally judging), Harry supervises from his bed, and between it all Gallant keeps evolving — because that’s what a modern online brand does.

And There’s More Coming…

As the world of men’s equestrian wear grows, so will Gallant.

New fits. New colours. New ways to shop.
Always intentional, always customer-driven, always improving.

Thanks for being part of the ride — and for evolving with me.

Look the Part. Enjoy the Ride.